This blog has been moved to: http://www.aarons2cents.com
If you are trying to maximize your exposure through blogging in Portland, OR? Here are 3 tips to help out:
1. Use Geo-Targeted Titles. If you are trying to establish yourself as an expert in an area, blogging can be a tremendous asset. Talk about events, places, things, etc. that are happening in your target area. It's like creating a 'Farm' online! For example if I say: ‘Local Farmers Markets’ I will be competing with thousands of other people. If I say ‘Portland Park Blocks Farmers Market’ the search will be narrowed down to a smaller specific area. Also, leads that come from searching broad topics usually take much longer to come to fruition vs. leads that come from a narrow search result.
2. Limit your words. You do not need to write a novel every time you blog! If you limit your blog to between 300-500 words, you will maximize your efficiency. Most people will not take the time to read any post that is longer than this, and less than 300 words will not allow enough content to be valuable in most cases.
3. Add Pictures. It has been shown that adding a picture or 2 to your blog can take the average time on each page from 30 seconds to 3 minutes. This means more people are taking the time to actually read what you’re writing! Remember, a picture is worth 1000 words!
I am constantly sitting down with Realtors here in Portland, OR, and like most people, they are trying to figure out the most efficient way to get additional branding and marketing exposure. Blogging can be a terrific tool to reach a large number of people without having to invest a ton of time. If you are consistent and focus on these 3 tips, you will see the traffic to your blog increase. If you are looking for more ways maximize exposure for your blog, feel free to get in touch with me.
Aaron Stelle
Sales Representative
WFG National Title Insurance Company
1625 NE Weidler St
Portland, OR 97232
C: 503.707.9244
Email: astelle@wfgnationaltitle.com
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